True-Blue is a new company that has a new business model and approach to tackle the air conditioning industry. StarCima designed visual identity assets including a logo, wordmark, brand patterns, identity illustrations etc.
Desktop, mobile and tablet
Low, medium and high value customers and Non-Customers and homeowners
To facilitate the new company with a new image, branding and web presence. While utilizing the best UX techniques for creating user profiles, content, site structure and industry research.