Carmona Engineering, LLC

Carmona Engineering

A UX/UI Case Study: Carmona Engineering Company Website Design


Carmona Engineering is a civil engineering service firm based in Bryan-College Station, Texas. The firm required a clean, professional, easy-to-navigate website to showcase its expertise and attract potential clients. The critical design challenges included creating a consistent branding and layout, incorporating an interactive project map of Texas, optimizing for mobile devices, and ensuring a seamless user experience. This case study highlights the problem-solving approach, design process, and the final product's success metrics.

Problem Statement 

The primary goal was to create a visually appealing and effective website for Carmona Engineering to enhance its online presence and draw attention from prospects seeking civil engineering services. The website needed to showcase its projects, expertise, and values while providing an enjoyable user experience and establishing a trustworthy online presence.

Target Audience 

The target audience comprised potential clients, such as construction firms, real estate developers, government agencies, and others interested in civil engineering services.

Design Process

User Research 

Before diving into the design, we conducted user research by analyzing competitor websites and interviewing Carmona Engineering's target market. This helped us better understand our users' needs and preferences and identify industry trends to form a solid foundation for our design.

The client described the kind of audience that was going to be targeted. This allowed us to identify their goals, pain points, and expectations. This helped guide our design decisions and ensure we addressed the varying requirements of our users.


We started with low-fidelity wireframes to get a prototype released quickly and get feedback. After receiving feedback from the client and iterating on our design, we refined the prototypes, integrating more of the visual design components and updating the user interactions.

Design Decisions

Consistent Branding and Layout 

To create a consistent brand image, we established a color scheme based on the company logo and integrated it throughout the website. We used a clean, structured layout with clear headings, concise text, and ample white space to ensure readability and ease of navigation.

Interactive Project Map of Texas 

We incorporated a vectorized map of Texas to showcase Carmona Engineering's projects in the area. By using a web development plugin, we were able to make the map interactive, allowing users to click on specific regions to reveal information about the projects. This feature helped potential clients visualize the company's reach and expertise.

Mobile-Optimized Design 

We developed a mobile-friendly design using a responsive layout to ensure a seamless user experience across various devices. The website adapts to different screen sizes, providing content and features that are easily accessible to all users.

Testing and Iteration 

Throughout the design process, we engaged in multiple rounds of testing and iteration. We used a combination of user testing, quantitative analytics, and expert reviews to gather feedback on the usability, accessibility, and aesthetics of our design. This led to several refinements that improved the overall user experience.

Success Metrics and Evaluation 

Carmona Engineering and its clients well received the final product. Key success metrics included:

  • Increased website traffic and engagement
  • Higher conversion rates in generating leads
  • Reduction in bounce rates and exit rates on the project map page
  • Positive feedback from users regarding ease of navigation and functionality

These metrics demonstrate that the website effectively addressed the initial problem and elevated Carmona Engineering's online presence.

Lessons Learned and Future Opportunities 

This project taught us the that if one understands the project and has a vast experience with layout and design, one can go straight to high-fidelity prototypes and skip the low-fidelity prototyping. Especially if iterations from feedback will be made any way throughout the project.

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